Appreciation Marketing

A friend of mine, Phil Gascoyne, introduced me to a term he calls Appreciation Marketing.

It’s actually something I’ve practiced for years but didn’t have any specific name for. Phil’s describes it as the following ”  taking the time to think of the other person, whether they are a client, a customer, an business associate or fellow worker.  It could be a card, a heart felt note, an action that just says thanks, I appreciate and was thinking of you with no strings attached.   It is the opposite of Promotion where I am telling you how I am the best thing since sliced bread and you need my product or service.”

Consider Taking 5 minutes at some point in the next week to try your hand at appreciation marketing. There’s numerous ways to personalize it. Do what feels comfortable to you. I am confident that you will make someone’s day brighter. What’s better than that?

Phil’s upcoming website is

Stay You!


About Robert

Entrepreneur, musician, urban yogi
This entry was posted in Health and Resources for Positive Living, Individuals and tagged , , , . Bookmark the permalink.

2 Responses to Appreciation Marketing

  1. Pingback: Giving it a Shot « Robert Jacobson's Blog

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